January and August Intakes during 2019

Post Graduate Program in Advertising & Communication Management (PGPACM)

The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a career in leading Advertising Agencies, Design Houses, Media Houses, Public Relations Firms and Event Management Companies. Students are offered vigorous instruction in this One year fast track program preparing them for the pace and hard work required by this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.



An all-inclusive fee for the One Year Program is Rs.6,00,000/- plus applicable taxes. All students should refer to the fee plan for details. All fees once paid are non refundable.

Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi.


The basic qualification for admission is graduation in any discipline with good communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection Procedure:

Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.

How to Apply:

Applicants are advised to apply giving complete particulars as mentioned in the form. The form can be filled online at www.niaindia.org. Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 1000/- Online or by Demand Draft in the name of 'National Institute of Advertising' payable at New Delhi.

CURRICULUM (PGPACM) Duration: One Year (Ten Months)


Marketing Management Advertising & Sales Promotion Digital Marketing & SEO Services & Relationship Marketing (Retail, CRM, DM) Event Management Media Planning Consumer Behavior/Research Brand Management Copy Writing Public Relations Weeklong Workshops Design Workshop International Advertising Campaigns

Specializations: (requires internship)

Client Servicing Brand Marketing Account Planning Media Planning Copywriting Public Relations Event Management Digital Marketing Individual Term Paper (compulsory) Viva Total Credits in PGPACM: 24 Total Credits required for Diploma: 20


Total Number of Class hours required: 450 on weekdays
Total Number of Research Project Work Hours: 300 across the week and weekends
Examination and Assessments: 12 Working Days


A total of 20 credits have to be obtained with minimum 40% marks in each for award of Diploma.

60% marks are for project work/ group presentations and 40 % to the written examination (at discretion of concerned faculty)

Specialization will be mentioned on the Diploma only after successful completion and evaluation of subject internship.

Awarding Body:
National Institute of Advertising

NiA is a registered private institute and not a university under the UGC act and does not award degrees.

Class of August 2019

Last date for Application: 15 June 2019
Last date for Endorsements: 30 June 2019
Interviews: May 2019
Decision By: 15 May 2019
Helpline +91 9810285625
Monday to Friday (10 AM to 5 PM)
Mail: admissions@niaindia.org

Class of January 2020

Last date for Application: 15 Nov 2019
Last date for Endorsements: 30 Nov 2019
Interviews: Dec 2019
Decision By: 15 Dec 2019

Admission is now open to Full Time programs in 2019 and 2020. Please see details in 'Admissions 2019'.

Watch out for the Digital Marketing Workshop

Watch out for Copywriters Workshop

For those having already completed Graduation or Class XII, join professional programs in Advertising and get yourself a career in Media, Corporate houses, Event Companies, Advertising Agencies, Digital Marketing and Public Relations Companies.